In the ever-evolving digital landscape with frequent Google algorithm updates, understanding customer interests can be challenging. Appearing on Google's first page is crucial for blog visibility, yet it requires using the right keywords. A reliable keyword research tool is essential for long-term success.
If your offerings aren't on the first or second page of Google, it's akin to being invisible online. This invisibility can lead to a significant loss of website visitors, revenue, and potential customers.
To ensure your business thrives, diligent effort in discovering trending keywords is paramount. Advanced keyword research tools play a crucial role, although they aren't the sole solution. Auditing your webpage and adhering to SEO guidelines are equally vital for attracting site visitors.
Here, we'll explore four powerful, user-friendly keyword research tools provided by Google:
1. Google Trend
Google Trends is a great way to search for keywords. This tool helps to
explore what’s top of mind for your audience and how to adjust your marketing
efforts to meet their needs.
Google Trends helps you to see what people are searching for on Google daily,
how the searches change over time and the geographic location they are
teaching from so you can know what your customers are searching for.
It is built in such a way that marketers can discover the most populous
keywords, identify seasonal trends, Refine search by region or city,
and discover new opportunities.
With Google Trends, you can see the most popular keywords and topics that
people are searching for. With this tool, you can also compare two topics to
know the one that is more popular among users. You can also find some related
topics.
Google Trend provides you with an option timestamp dropdown that you can use
to check the steadiness of the topics, and how they are being influenced by
time and location.
- Discover new opportunities.
Additionally, Google Trends also packs with different topics and queries
related to your search term that you may not have considered. With this in
mind, you can uncover customer needs that you’ve overlooked or discounted.
2. Google Auto-complete
Google Auto-complete is a tool developed by Google to help users get search
suggestions when they are searching on the Google homepage.
For example, in the picture above when I start typing "Google auto", other
searches like "auto draw" and "autocomplete" were also suggested to me.
As you can see, those phrases or letters in the dark form are common queries
that match what someone starts to enter into the search
box. Autocomplete predictions reflect real searches that have been
done on Google.
Google Auto-complete is one of the fastest and easiest tools for keyword
research. You can just type a phrase or a keyword, and let the bar complete it
for you.
I name it "the fastest" and "the easiest" keyword research tool because you
can find keywords with it by just using the Google search bar.
According to Google, Autocomplete is made to be a time-saving tool to get
queries from the search engine. It doesn’t simply display the most common
queries on a given topic
3. Google Analytics
If you own a blog or website or you run an online store, Google Analytics is
one Of the best tools you can use to track how users are interacting with your
product.
The Google Analytics keyword report gives you insight into your users which
can help you decide whether or not it’s worth focusing more on certain
keywords.
It also helps you to know the various keywords that you are being ranked for
and the same time brings the most users to your website helping you to know
the best decision you need to put in place for the sake of future On-page SEO
strategy.
4. Google Ad planner
Google Ad Planner is a free-to-use feature within Google Ads, and its tools
for generating keyword ideas and bid estimations can help you plan your
marketing strategy.
It is most especially developed for advertisers who want to use Google
AdSense to advertise their products online.
Google Ads help you search for better keywords so you can reach customers
searching for what you offer.
Google Keyword Planner tool assists digital marketers in their research
efforts, most typically for search campaigns, both paid and organic.
Bottom line
"Tracking top-ranking keywords give you vital information about what content
and topics your users are most interested in searching for and reading
about" - Databox.
There are many keyword research tools. Each is designed for a specific
purpose. The choice is yours to choose the one that would best help you to
accomplish your purpose.
But I will recommend you use any of the ones that are mentioned in this
article because they are developed and maintained by keywords experts from
Google.
